Mission – the overarching, declarative statement that gives purpose or reason for an organization’s existence.
What is a Mission Statement? So often times organizations believe they know why exist, but do they really?
Ask the leadership of any organization, “Why does this organization exists?” Can they articulate its real purpose?
Healthy organizations will have this in common, they KNOW WHY they exist. They understand the “why” and they can share it with others with a few simple statements.
If you can’t articulate your organization Mission Statement, then why are you there?
If your organization isn’t on a mission, there isn’t any reason to exist.